Think Crisis Think Woman Explained

Discover how the "Think Crisis–Think Female" mindset leads to women disproportionately facing high-stakes leadership roles and the resulting glass cliff effect.

What is it and why is it relevant for women?

The phrase “Think Crisis–Think Woman” was introduced by Michelle Ryan and Alex Haslam through their concept of the glass cliff. As women are seen as more ‘caring’ and ‘nurturing’, they are more likely to be assigned direr cases, hence the mindset of Think Crisis-Think Woman. Because of this, women are disproportionately leading during times of a crisis, and so they are more likely to be blamed for a failure- resulting in the glass cliff effect.