How to build a workplace where working parents can thrive

What are the benefits for organisations who support their working parents?

Find out by downloading your copy of the working parents strategy guide here. 

The rise of the dual-earner household in which working parents take on full or part-time roles is so widespread today that families where only one parent works are now the exception and not the rule. According to the Office for National Statistics, around 3/4 of parents in dual-parent families are both in work. That means a significant proportion of the current workforce are balancing the demands of their job with the realities of raising a family

Organisations that prioritise supporting their working parents by offering meaningful support will not only make their working parent population feel valued, better understood and provide an environment more conducive to being able to thrive, but consequently may find retention and productivity improves. 

Offering support for this substantial group of employees as they go through the unique challenges which come with this phase of life is key to attracting and retaining the talented people you need if your organisation is to thrive. Some organisations understand this well. Initiatives which support diversity and inclusion are led and managed by specialists. A key part of their brief is to put together packages of support for working parents which will keep them ahead of the competition and out in front when it comes to gender diversity.

From the business case for supporting working parents to the different ways you can help; the guide below provides you with all the resources you need to plan your organisation’s journey towards becoming a family-friendly employer.