Think Crisis Think Woman Explained

What is it and why is it relevant for women?

The phrase “Think Crisis–Think Female” was introduced by Michelle Ryan and Alex Haslam through their concept of the glass cliff. As women are seen as more ‘caring’ and ‘nurturing’, they are more likely to be assigned direr cases, hence the mindset of Think Crisis-Think Female. Because of this, women are disproportionately leading during times of a crisis, and so they are more likely to be blamed for a failure- resulting in the glass cliff effect.