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Build a Strategy that Supports Working Parents and Strengthens Your Bottom Line
Parents make up the majority of the global workforce, however many face barriers that cause them to step back or step out.
Our free guide shows Talent, HR & ED&I leaders how to change that.

Trusted by companies worldwide.








Working parents aren’t a minority, they are your workforce
Three in four parents in dual-parent families are now both in work. Becoming a parent is one of the most rewarding and most challenging life transitions employees face.

Yet the impact of parenthood is starkly unequal: while 75% of mothers are in the workforce, only 29% sustain a full-time career. By contrast, just 2% of fathers reduce their hours after having children.

This fuels the “motherhood penalty” and shrinks the leadership pipeline, costing organisations talent, equity, and growth.

In this Free Guide, You'll Learn:
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How to get senior leaders and line managers on board.
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The key questions every organisation should ask before shaping policy.
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How to map parental needs across different life stages.
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What best-in-class action plans look like, from enhanced leave to flexible job design.
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How to measure success and embed long-term culture change.

The Business Case for Action

Talent Attraction & Retention
Replacing an employee costs 6–9 months’ salary. Enhanced parental leave and flexibility keep staff.

Gender Equity
Childcare breaks fuel the UK’s 13.1% gender pay gap. Equal leave helps level the playing field.

Productivity & Wellbeing
Burnout costs UK businesses £28bn annually. Flexibility boosts wellbeing and loyalty.

Reputation & Growth
Family-friendly employers attract talent and strengthen their leadership pipeline. 69% of working parents say jobs offering flexibility are more desirable.
At The Executive Coaching Consultancy, we’ve pioneered support for working parents for more than three decades.
We partner with leading organisations across industries to design parent-friendly strategies, equip managers to support their teams, to not just retain, but unlock top talent as they become a working parent.
We know there’s no one-size-fits-all solution. That’s why our coaching works across the whole system. We support parents before, during, and after their leave; we work with managers to help them provide meaningful support at every stage; and we collaborate with senior leaders and HR to embed a culture where parenthood and career progression are not in conflict. This approach ensures support isn’t a tick-box exercise but a lived, lasting part of organisational life.
On Wellbeing, 98% Said
20% Increase in Retention
A global investment bank saw its female retention rates rise from 70% to over 90% following the introduction of parental transition coaching
On Value, 94% Said

Explore existing talent pools within your organisation to find out how to further support your workforce.
We are a global executive coaching business that helps market-leading organisations improve retention, develop diversity strategies and support female talent.
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