Our global clients repeatedly describe our coaching as sharp and strategic with a pragmatic business focus. Coaching will help your people see themselves more clearly, and gain the insights they need to grow and develop.

But that’s not the whole story. We help them with the right balance of support and challenge to find their answers and the route to change. We are experts in neuroscience, including behavioural, and strategies for performance. That means it’s a long-term and sustainable transformation, and they will feel the benefit long after we have stopped working with them.

Getting the right coach for your leaders can be daunting, but we will help make it easier. Because we have been matching coaches to leaders for years, and we know what works. And our global and diverse team of coaches are the best; we carefully selected each one -all 90 plus of them.

Sam Akinluyi

Sam believes that anyone can achieve great things. He wants to work with individuals that are committed to personal growth; helping them identify, clarify and build on their strengths in order to achieve their desired outcome. His industry experience allows him to understand and empathise with business and organisational challenges.

Sam’s coaching approach is built on strong connection and empathy. He believes in bringing out the best in people and balances being both supportive and challenging to achieve this.

Sam spent 15 years in the Consumer Goods industry working for businesses such as Nestle, General Mills and Mars. He has held leadership roles in all of these companies with his core experience being in strategy, commercial/sales and organisational leadership. He led the Commercial Strategy department for Mars UK and was the Grocery Sales Director for the UK. Most recently he was the MD of Innocent Drinks (UK & Ireland).

Sam is the Chair of the Board of Trustees for the youth charity, Future Skills. He acts as a non-executive director for several organisations and believes that business can change the world for the better. Sam was a keen rugby player representing teams such as Loughborough University, Harlequins and has represented Nigeria at an international level. He coaches across financial services, legal, consumer goods and charity sectors

Get in Touch

Coaching Style

Sam is an advocate of people-centred coaching. He works to identify and build on an individual’s natural strengths in order to improve their performance. He creates a safe, non-judgmental and genuine environment where the client feels free to fully express themselves. Sam’s varied background (both professionally and personally) allows him to connect with clients both in different industries and at different stages of their career.

Special Interests

Leadership development
Coaching for performance
Career and transition coaching
Developing confidence and self-belief
Group/Team coaching

Training & Qualifications

BSC Hons degree in Banking, Finance and Management from Loughborough University
Professional Certificate in Coaching from Henley Business School.
He is a member of the Association For Coaching (AC).

Current Clients

Bank of America Merrill Lynch
Deutsche Bank
HSBC
Waypoint Capital
Schroders
Allen and Overy LLP
UBS
Morgan Stanley
Empire LIH ltd
HG Capital
Schroders Investment Management
Derwent
Turley

What Our Clients Say

Sam is a first-class business leader and he brings a wealth of experience in major FMCG companies to his consulting and coaching practice. He provides insight, clarity and importantly he has lived through the issues we faced.

He has helped me personally to find the find the right focus between the strategic and the operational (whilst maintaining my sanity!), with great success. His style is calm, thoughtful and always focused on my specific needs and it is bespoke to me.

President International, Sales & Marketing Company for Consumer Packed Goods

Sam’s vast knowledge of people management isn’t just from his years spent in business environments – Sam genuinely cares about people which was evident from our first conversation. Throughout our sessions together, Sam helped me recognise my own strengths and weaknesses as well as how to connect and lead people to bring out their best qualities.

The 6 months of guidance Sam gave me has not only been beneficial to my company and my professional skillset but he’s helped me through personal issues which I didn’t realise were holding me back, such as confidence, relationship building and how to deal with stress.

Marketing and Creative Director, Fashion Retail

Sam encouraged me to reflect, think laterally, and helped me unlock the abilities I had but which I needed someone else to help me identify. As a result I am now confidently leading a national initiative which is growing exponentially, and I also feel more confident as a professional and person.

Director, Charity Organisation

The six sessions I had with my ECC Coach changed my perspective of coaching. I was initially uncertain (and possibly sceptical) about the benefits of coaching but my coach read me very well and knew when to coax a response out from me by being encouraging and when to firmly push me to see the benefits of reframing some of my previously held positions.

Head of Legal

International Property Group

I found my ECC coaching sessions incredibly valuable – for the unique and necessary space I was seeking as a sole proprietor to feel heard, understood and connected to a peer in business. My coaching experience provided a safe space where I could be the real me, and provided a relationship I could truly trust. Thank you ECC.

Manager

Creative Retail Agency

The team is a pleasure to work with, consistently bringing expert advice and guidance, energy and professionalism to the partnership.

Diversity and Inclusion Executive

Multinational Investment Bank

Both from my personal experience of ECC’s approach, and from seeing the impact on our company I can particularly recommend their pragmatic approach and their insight into our collective and individual needs.

Senior Leader

Commercial Property Management and Investment Company

The coaches at ECC are commercial, pragmatic and highly focused. The coaching they provide on an individual basis has given valuable insight and helped our senior executives to gain greater perspective in terms of managing relationships, prioritising, strategic thinking, influencing and confidence.

Senior Leader

Multinational Retailing Company

What’s different about coaching interventions?

Assumptions made about coaching

A client centric focus

What’s different about coaching interventions?

Assumptions made about coaching

A client centric focus

Why Coaching?

Region

Area of expertise

Sam Akinluyi

Executive Coach

Coaching Style

Special Interests

Training & Qualifications

Current Clients

What Our Clients Say

What Our Clients Say

UK Office

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