Background
Sam believes that anyone has the potential to achieve extraordinary results. As an executive coach, he partners with individuals committed to personal and professional growth, helping them clarify, strengthen, and leverage their capabilities to achieve their desired outcomes.
With a 20-year+ career in the Consumer Goods industry, Sam brings a deep understanding of business dynamics and organisational challenges. He has held senior roles at companies such as Nestlé, General Mills, and Mars, where he led the Commercial Strategy department and served as Grocery Sales Director for Mars UK. Most recently, he was Managing Director of Innocent Drinks (UK & Ireland).
Sam is also the Founding Partner at Psalt, an organisation that exists to help people widen their perspective, seek out difference and discover a new kind of confidence.
Additional Background
Beyond coaching, Sam was the longstanding Chair of the Board of Trustees for the youth charity Future Skills and serves as a Non-Executive Director for several organisations. He passionately believes that business can be a force for positive change.
As a former rugby player, Sam has represented teams such as Loughborough University and Harlequins, as well as Nigeria at the international level.
Coaching Style
Sam’s coaching is anchored in connection, empathy, and a people-centred philosophy. He creates a safe, non-judgmental environment where clients can express themselves fully, fostering trust and honesty. Sam balances being supportive and challenging to bring out the best in individuals and teams, helping them perform at their peak.
His professional and personal background equips him to connect with diverse clients across industries and career stages. Sam’s unique ability to empathise, combined with his strategic insights, enables transformative coaching experiences.
Special Interests
- Leadership Development
- Performance Coaching
- Career and Transition Coaching
- Building Confidence & Self-Belief
- Group and Team Coaching/Facilitation
Training & Qualifications
- BSC Hons degree in Banking, Finance and Management from Loughborough University
- Professional Certificate in Coaching from Henley Business School.
- He is a member of the Association For Coaching (AC).
Current Clients
Sam works with leaders (typically Director/Partner level to CEO/President) and teams across diverse sectors, including:
- Financial Services: Bank of America Merrill Lynch, Deutsche Bank, HSBC, UBS, Morgan Stanley, Waypoint Capital, Schroders, Moody’s
- Legal & Investment: Allen & Overy LLP, Cooley LLP, HG Capital, Derwent Turley
- Consumer Goods & Charity: Nestlé, Waitrose, IFAW
