Our global clients repeatedly describe our coaching as sharp and strategic with a pragmatic business focus. Coaching will help your people see themselves more clearly, and gain the insights they need to grow and develop.

But that’s not the whole story. We help them with the right balance of support and challenge to find their answers and the route to change. We are experts in neuroscience, including behavioural, and strategies for performance. That means it’s a long-term and sustainable transformation, and they will feel the benefit long after we have stopped working with them.

Getting the right coach for your leaders can be daunting, but we will help make it easier. Because we have been matching coaches to leaders for years, and we know what works. And our global and diverse team of coaches are the best; we carefully selected each one -all 90 plus of them.

Sam Akinluyi

Sam believes that anyone has the potential to achieve extraordinary results. As an executive coach, he partners with individuals committed to personal and professional growth, helping them clarify, strengthen, and leverage their capabilities to achieve their desired outcomes.

With a 20-year+ career in the Consumer Goods industry, Sam brings a deep understanding of business dynamics and organisational challenges. He has held senior roles at companies such as Nestlé, General Mills, and Mars, where he led the Commercial Strategy department and served as Grocery Sales Director for Mars UK. Most recently, he was Managing Director of Innocent Drinks (UK & Ireland).

Sam is also the Founding Partner at Psalt, an organisation that exists to help people widen their perspective, seek out difference and discover a new kind of confidence.

Additional Background

Beyond coaching, Sam was the longstanding Chair of the Board of Trustees for the youth charity Future Skills and serves as a Non-Executive Director for several organisations. He passionately believes that business can be a force for positive change.

As a former rugby player, Sam has represented teams such as Loughborough University and Harlequins, as well as Nigeria at the international level.

Get in Touch

Coaching Style

Sam’s coaching is anchored in connection, empathy, and a people-centred philosophy. He creates a safe, non-judgmental environment where clients can express themselves fully, fostering trust and honesty. Sam balances being supportive and challenging to bring out the best in individuals and teams, helping them perform at their peak.

His professional and personal background equips him to connect with diverse clients across industries and career stages. Sam’s unique ability to empathise, combined with his strategic insights, enables transformative coaching experiences.

Special Interests

Leadership Development
Performance Coaching
Career and Transition Coaching
Building Confidence & Self-Belief
Group and Team Coaching/Facilitation

Training & Qualifications

BSC Hons degree in Banking, Finance and Management from Loughborough University
Professional Certificate in Coaching from Henley Business School.
He is a member of the Association For Coaching (AC).

Current Clients

Sam works with leaders (typically Director/Partner level to CEO/President) and teams across diverse sectors, including:

Financial Services: Bank of America Merrill Lynch, Deutsche Bank, HSBC, UBS, Morgan Stanley, Waypoint Capital, Schroders, Moody’s
Legal & Investment: Allen & Overy LLP, Cooley LLP, HG Capital, Derwent Turley
Consumer Goods & Charity: Nestlé, Waitrose, IFAW

What Our Clients Say

Sam is a first-class business leader and he brings a wealth of experience in major FMCG companies to his consulting and coaching practice. He provides insight, clarity and importantly he has lived through the issues we faced.

He has helped me personally to find the find the right focus between the strategic and the operational (whilst maintaining my sanity!), with great success. His style is calm, thoughtful and always focused on my specific needs and it is bespoke to me.

President International, Sales & Marketing Company for Consumer Packed Goods

Sam’s vast knowledge of people management isn’t just from his years spent in business environments – Sam genuinely cares about people which was evident from our first conversation. Throughout our sessions together, Sam helped me recognise my own strengths and weaknesses as well as how to connect and lead people to bring out their best qualities.

The 6 months of guidance Sam gave me has not only been beneficial to my company and my professional skillset but he’s helped me through personal issues which I didn’t realise were holding me back, such as confidence, relationship building and how to deal with stress.

Marketing and Creative Director, Fashion Retail

Sam encouraged me to reflect, think laterally, and helped me unlock the abilities I had but which I needed someone else to help me identify. As a result I am now confidently leading a national initiative which is growing exponentially, and I also feel more confident as a professional and person.

Director, Charity Organisation

The six sessions I had with my ECC Coach changed my perspective of coaching. I was initially uncertain (and possibly sceptical) about the benefits of coaching but my coach read me very well and knew when to coax a response out from me by being encouraging and when to firmly push me to see the benefits of reframing some of my previously held positions.

Head of Legal

International Property Group

I found my ECC coaching sessions incredibly valuable – for the unique and necessary space I was seeking as a sole proprietor to feel heard, understood and connected to a peer in business. My coaching experience provided a safe space where I could be the real me, and provided a relationship I could truly trust. Thank you ECC.

Manager

Creative Retail Agency

The team is a pleasure to work with, consistently bringing expert advice and guidance, energy and professionalism to the partnership.

Diversity and Inclusion Executive

Multinational Investment Bank

Both from my personal experience of ECC’s approach, and from seeing the impact on our company I can particularly recommend their pragmatic approach and their insight into our collective and individual needs.

Senior Leader

Commercial Property Management and Investment Company

The coaches at ECC are commercial, pragmatic and highly focused. The coaching they provide on an individual basis has given valuable insight and helped our senior executives to gain greater perspective in terms of managing relationships, prioritising, strategic thinking, influencing and confidence.

Senior Leader

Multinational Retailing Company

What’s different about coaching interventions?

Assumptions made about coaching

A client centric focus

What’s different about coaching interventions?

Assumptions made about coaching

A client centric focus

Region

Area of expertise

Sam Akinluyi

Executive Coach

Additional Background

Coaching Style

Special Interests

Training & Qualifications

Current Clients

What Our Clients Say

What Our Clients Say

UK Office

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