RegionUnited Kingdom
Area of expertise
  • Developing Leaders
  • Working Parents

Sam Akinluyi

Executive Coach

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Sam believes that anyone can achieve great things. He wants to work with individuals that are committed to personal growth; helping them identify, clarify and build on their strengths in order to achieve their desired outcome. His industry experience allows him to understand and empathise with business and organisational challenges.

Sam’s coaching approach is built on strong connection and empathy. He believes in bringing out the best in people and balances being both supportive and challenging to achieve this.

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Sam spent 15 years in the Consumer Goods industry working for businesses such and Nestle, General Mills and Mars.  He has led teams and departments in all of these companies with his core experience being in strategy, commercial/sales and organisational leadership. He led the Commercial Strategy team for Mars UK and was the Grocery Sales Director for the UK.

Sam is the Chair of the Board of trustees for the youth charity, Future Skills.   He is a non-executive director who believes that business can change the world for the better.  He was a keen rugby player representing Loughborough University and Harlequins (amongst other teams) and has represented Nigeria at an international level.

He is married to Mel and has two young daughters.

Coaching Style

Sam is an advocate of people-centred coaching.  He works to create a safe, non-judgmental and genuine environment where the client feels free to fully express themselves.

Sam’s varied background (both professionally and personally) allows him to connect with clients both in different industries and at different stages of their career.

‘Clients describe me as calming, focused and insightful.  They say my goal-orientated approach ensures that each session creates a clear, achievable plan that results in a positive step forward.’

His business experience enables him to help the client relate each session back to tangible performance-based results.

Special Interests

  • Leadership development
  • Developing confidence and belief
  • Career planning
  • Strategic planning
  • Paternity and work-life balance

Training & Qualifications

Sam holds a BSC Hons degree in Banking, Finance and Management from Loughborough University and has a Professional Certificate in Coaching from Henley Business School.  He is a member of the Association For Coaching (AC).