• United Kingdom
Area of expertise
  • Working Parents
  • ,
  • Developing Leaders


Sam spent 15 years in the Consumer Goods industry working for businesses such as Nestle, General Mills and Mars. He has held leadership roles in all of these companies with his core experience being in strategy, commercial/sales and organisational leadership. He led the Commercial Strategy department for Mars UK and was the Grocery Sales Director for the UK.

Sam is the Chair of the Board of Trustees for the youth charity, Future Skills. He acts as a non-executive director for several organisations and believes that business can change the world for the better. Sam was a keen rugby player representing teams such as Loughborough University, Harlequins and has represented Nigeria at an international level.  He coaches across financial services, legal, consumer goods and charity sectors

Coaching Style

Sam is an advocate of people-centred coaching. He works to identify and build on an individual’s natural strengths in order to improve their performance. He creates a safe, non-judgmental and genuine environment where the client feels free to fully express themselves. Sam’s varied background (both professionally and personally) allows him to connect with clients both in different industries and at different stages of their career.

His clients would describe him as motivating, challenging and calm.

Coaching Specialisms

  • Leadership development
  • Coaching for performance
  • Career and transition coaching
  • Developing confidence and self-belief
  • Group/Team coaching

Training & Qualifications

  • BSC Hons degree in Banking, Finance and Management from Loughborough University
  • Professional Certificate in Coaching from Henley Business School.
  • He is a member of the Association For Coaching (AC).

Current Clients

  • Bank of America Merrill Lynch
  • Deutsche Bank
  • HSBC
  • Waypoint Capital
  • Schroders
  • Allen and Overy LLP
  • UBS
  • Morgan Stanley
  • Empire LIH ltd
  • HG Capital
  • Schroders Investment Management
  • Derwent
  • Turley


"Sam is a first-class business leader and he brings a wealth of experience in major FMCG companies to his consulting and coaching practice. He provides insight, clarity and importantly he has lived through the issues we faced.

He has helped me personally to find the find the right focus between the strategic and the operational (whilst maintaining my sanity!), with great success. His style is calm, thoughtful and always focused on my specific needs and it is bespoke to me”."

President International, Sales & Marketing Company for Consumer Packed Goods

"Sam’s vast knowledge of people management isn’t just from his years spent in business environments – Sam genuinely cares about people which was evident from our first conversation. Throughout our sessions together, Sam helped me recognise my own strengths and weaknesses as well as how to connect and lead people to bring out their best qualities.

The 6 months of guidance Sam gave me has not only been beneficial to my company and my professional skillset but he’s helped me through personal issues which I didn’t realise were holding me back, such as confidence, relationship building and how to deal with stress."

Marketing and Creative Director, Fashion Retail

"Sam encouraged me to reflect, think laterally, and helped me unlock the abilities I had but which I needed someone else to help me identify. As a result I am now confidently leading a national initiative which is growing exponentially, and I also feel more confident as a professional and person."

Director, Charity Organisation