
- Europe
- Developing Leaders ,
- Working Parents ,
- Women in the Workplace

Marija Pavic
Executive Coach
- Europe
- Developing Leaders ,
- Working Parents ,
- Women in the Workplace
Marija has been engaged in improving people and companies functioning since 2001. Since 2006 Marija is founder, director and HR consultant of H.art Development Centre and from 2012 onwards also of Blanchard International Serbia (Global Partner of one of the best-known leadership consulting companies Ken Blanchard Companies). She connects the business and entrepreneurship experience on one side together with psychological sides of the case. The most recognised approach in Marija’s practice is her development projects, which are long term, complex development processes that consist of a combination of different methodology: training, coaching, consulting, assessment, eLearning and business simulation. Main part of her job and her development projects consists of individual, team and group coaching. She mostly works with executives and senior management but sometimes also with middle and line managers and individual contributors. She is especially proud of working with different types of organisations (both profit, government and non-profit ones), industries, teams (management-, HR-, training-, sales-, logistics-, production- and maintenance teams of different companies etc.) and within wide diversity range of clients in terms of age, sex, nationalities etc.
At this moment she has more than 4000 hours of coaching, more than 1000 days of training, several dozens of development projects and more than 300 organisations in her portfolio.
In coaching she uses an eclectic approach of: Cognitive-behavioural, Transactional, NLP, Erickson approach etc. She has great knowledge on group dynamics and methods that emphasise interaction between her as facilitator and participants and also big experience and knowledge in individual development through psychotherapy (certified in REBT and TA) and coaching (certified in Erickson’s “The art of coaching”). She is a Professional Certified Coach (PCC) by the International Coaching Federation.
Marija is specialised for developing leadership competences through training and mentoring – such as: strategic management, performance management, leadership, delegating, people developing, motivating employees/self, career management, coaching and mentoring, change management, customer care, assertiveness, chairing meetings, innovation and self-initiative, self-leadership, conflict management, team effectiveness, problem solving, etc.
She has big practice in training other trainers, both beginners and advanced ones. She is certified Trainer of trainers by Swiss national body for adult education SVEB and SERTO.
One of her duties is assessments of organisations, teams and managers. Service that she enjoys very much is online business simulations, which she delivers in the form of kick off at the beginning- or wrap up or assessment at the end of the development project. She is also creating and organising team buildings for clients with clear goals for team improvement.
Get in touchCoaching Style
Following the main principle “what can come from the client shouldn’t come from the consultant”, makes her use visioning, powerful questions and deep listening as the main elements of her approach with clients. Unconditional acceptance helps clients feel safe and supported in the process of diving into their role, values, areas for development and moving through challenging situations. When there is a lack of experience and knowledge, Marija does not hesitate to share tools, experience and knowledge new to the client. This situational approach shows that she is very client and mission oriented: she dedicated her business life to people, teams and organizations’ improvements, better functionality and higher success.
Another crucial aspect of her approach is to focus not so much on what happened on session itself as what will happen or did happen between two sessions, supporting a client in that sense to become self-sustained as soon as possible and achieve practical and emotional benefit of the coaching or other service efficiently.
Marija is always looking at long distant goals and benefits of the client. Her approach is very process oriented and takes into consideration the whole system of the client and context of wanted change, by connecting the dots into one whole.
Coaching Specialisms
What Marija’s clients find important for them is that she is having in mind both their business success and their well-being. Her clients are satisfied with her neutrality and faith in their potential. She believes in process so her patience, positivity and goal orientation help them stay open minded and committed on their development path.
They can rely on her holistic and systematic approach, since Marija is using a combination of different methodology in coaching and providing a variety of consulting services. That is why she puts at first-place clients’ needs and goals and yet then she chooses tools and techniques that will serve the clients best. Although she is mainly using a pure coaching approach, there are occasions when clients need mentoring, so her experience in entrepreneurship, leadership and management, as well as experience as a parent or woman in business gives her base for sharing her both good and bad practices. For the purpose of mentoring, her 20 year long experience in delivering training and workshops in approximately 50 leadership and soft skills areas gives opportunity to the client to get support and inputs in their particular development needs, when needed.
Training & Qualifications
- ICF certificate for PCC level
- Primer and Advance education for Erickson coaching: „The Art and Science of Coaching“ I-V modules
- Variety of education in team coaching
- SVEB2 certification for advanced level of training for trainers and development of adults by key Swiss institution for adult education
- Ken Blanchard accreditation for trainings and coaching in “Team Leadership”, in “SLII” “Building Trust”, “Optimal Motivation” etc
- “Practicing Coaching” – certification by Olde Vechte Foundation, Nederland
- „Coaching and consultancy“– certified by Sari van Poelje (TA from Netherlands)
- HR Training (Programme of EBRD):
- Gestalt (psychotherapy approach) workshops
- Transactional analysis in organizations – Coaching and consultancy, trainer: Sari van Poelje (from Netherlands)
- Faculty of Political Science at the University of Belgrade, specialization in Mediation and conflict resolution
- Program of SEELI (South- Eastern European Leadership Institute) organized by State Department and held in Wake Forest University, USA
- Cognitive Management of organization and Human Resource Management; trainers from the Cognitive Management Institute from Germany
- Neuro-Linguistic Programming (NLP), trainer Dave Spenceley (from UK)
- Associate fellowship for Rational Emotional Behavioral Therapy (REBT psychotherapist) – license given from Dr Albert Ellis Institute, New York, USA.
- Primary (101) and advanced level (202) of Transactional Analysis; trainer: Marina Banic TA psychotherapist under supervision
- NGO “Nansen center” series of training for trainers: Conflict resolution and peace building; Nonviolent communication; Mediation and negotiation; Team work and team building; NGOs and making projects; Found rising, nonviolent language of “The Giraffes”, etc.
- MA and BSc Psychology – Faculty of Philosophy at the University of Belgrade – Department of Psychology
Current Clients
- Banks
- Production (wide range of products)
- IT and Telecommunication
- FMCG
- Automotive
- Pharmaceutical and Healthcare
- Distribution
- Agro business
- Shared Service Centres
- Fashion
- Retail
- HoReCa
- Construction
- Energy sector