• Europe
Area of expertise
  • Developing Leaders
  • ,
  • Working Parents


Demonstrating an entrepreneurial drive since childhood, Helena started her own recruitment business in Finance & Legal in the late 80s, at the age of 25. After more than 20 years in recruitment, she wished to contribute to the development of clients differently.

Coaching for leadership became her passion and her purpose. Since 2009, she has been working as a certified Leadership Coaching Professional focusing on supporting leaders to tap into their full Leadership potential. Helena coaches her clients in a way that utilizes both their heads and their hearts.

Coaching Style

Helena is a dynamic, outcome-driven leadership coach focused on driving leadership success through a compelling range of coaching and consulting skills and expertise. She is passionate about the power of authenticity and coaches executives and senior leadership teams to recognize, visualize, and actualize success using the power of authenticity. She provides insight, feedback and helps leaders build a collaborative environment where the future can be envisioned and systematically enabled.

Special Interests

Helena is an evangelist for women in leadership and has been on speaker panels for summits, events, and organizations. Helena shares her thoughts on authentic leadership via speaking engagements and regular blogging.

Training & Qualifications

She holds a Master’s degree in Law from the Ghent University, and coaching certifications by Marshall Goldsmith, Authentic Global and Center4Selfmanagement. She has completed advanced programs and certifications such as Conversational Intelligence Coach, Systemic NLP Master Practitioner, Systemic Team Coaching, and Lego Serious Play. Helena is certified in the use of TEIQue, PDA, 360 leadership, 6Styes, ChangeSetter, and numerous other scenario, assessment, and diagnostic tools. She speaks Dutch, English, French and has basic knowledge of Spanish and German.


Helena has facilitated and delivered leadership development and executive coaching across a broad range of industries in Europe, the Middle East, and Asia. Her extensive client portfolio consists of prominent companies, such as Deloitte, EY, Swift, El Abbas Group of Companies, Pepsico, UCB, J&J, Microsoft, Bridgestone, and Aleris.


"Ms. Helena Demuynck is a very thoughtful and deliberate leader in her field with sound innovative strategies to educate, lead and empower executives in highly powerful positions. Her uniqueness lies in her willingness to adapt and adopt sound ideas and practical tested tools to each situation. I felt very comfortable talking with her in the first few minutes. With my experience in the corporate world, I look for people I want to work with who can think critically and listen with an open mind. Ms. Demuynck fits the bill on both counts. I highly recommend working with her."

Business Owner & Author

"I know Helena as a highly competent and professional coach & trainer. She is very empathic, creative and enthusiastic and knows how to find the right balance between results orientation and people focus. Because of her strong HR-background, Helena is perfectly able to translate business & organization into what practically works for her clients! Well done!"

Head of HR Management