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Sally Ali

Sally Ali

Executive Coach

Sally is a leadership advisor, organisational consultant and executive coach with more than 20 years of experience helping organisations develop leaders and strengthen leadership capability. Sally’s expertise spans executive coaching, assessment, talent strategy, organisational culture and inclusive leadership. She has advised clients through periods of transformation, helping senior teams strengthen capability, and create environments where people and performance can flourish.

Country: United States

Sector experience: Financial services, healthcare.

Background & Experience

Sally brings experience in leadership, talent and organisational development, combining senior in-house leadership roles with consulting and executive coaching.

She formerly served as Global Chief Talent Officer and a member of the Global Executive Committee at DDB, where she developed and led the agency’s global talent strategy. Working across highly creative and multicultural environments, she held responsibility for organisational design and assessment, change management, learning and development, diversity and inclusion, and recruitment and retention.

Her experience spans both strategic advisory and direct-line leadership, giving her first-hand understanding of the challenges senior leaders face when balancing organisational priorities, people strategy and business performance. Alongside her corporate leadership experience, Sally has advised organisations on executive assessment, talent strategy, inclusive leadership, culture and leadership development.

 

Who Sally Works With

Sally works with C-suite executives, senior leaders and emerging talent from a range of sectors and industries. She is particularly effective at supporting leaders through periods of career growth, helping them navigate increased responsibility, organisational complexity and changing expectations.

She is also passionate about supporting underrepresented leaders, helping them navigate the often-unseen barriers that can influence career progression while building confidence, visibility and leadership credibility.

 

Coaching Style

Sally's coaching is practical, insightful and grounded in the realities of organisational life. Building on a foundation of deep empathy and compassion, Sally delivers a whole-person approach to coaching with a keen understanding for her client’s history, current environment, business goals and aspirations. From this, she combines empathy with honest challenge, helping clients better understand how their leadership behaviour influences others and where small changes can create meaningful impact. Using executive assessments, feedback and reflective coaching, she supports leaders to develop greater self-awareness while remaining focused on tangible behavioural change and business outcomes.

Clients describe Sally as intuitive, thoughtful and laser-focused on helping them achieve what matters most.

 

Clients

Sally’s client portfolio includes leaders from a variety of sectors including financial services, healthcare, private equity, biotechnology, manufacturing, consumer goods, media, technology and the not-for-profit sector. Some of her clients include Reckitt, CLS, Moody's and Balyasny.

 

Qualifications & Credentials

Sally holds a Master of Science in Organisational Change Management from The New School for Management and Urban Policy and completed the Professional Coaching Program at Baruch College, City University of New York, an International Coaching Federation (ICF) accredited programme with the ACC. She has also completed the Senior Management Programme at Babson College through Omnicom University.

She is certified in Hogan Personality Assessments and the Leadership Versatility Index (LVI), bringing evidence-based assessment and leadership insight to her executive coaching practice.

Both from my personal experience of ECC's approach, and from seeing the impact on our company I can particularly recommend their pragmatic approach and their insight into our collective and individual needs.
Executive Senior Leader
The six sessions I had with my ECC Coach changed my perspective of coaching. I was initially uncertain (and possibly sceptical) about the benefits of coaching but my coach read me very well and knew when to coax a response out from me by being encouraging and when to firmly push me to see the benefits of reframing some of my previously held positions.
Coachee
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