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Build a Strategy to Support & Retain Your Working Parents

ECC Insights Team

The rise of the dual-earner household in which both parents work full or part-time is so widespread today that families where only one parent works are now the exception and not the rule. According to the Office for National Statistics, around three quarters of parents in dual-parent families are both in work. Offering support for this substantial group of employees as they go through the unique challenges which come with this phase of life is key to attracting and retaining the talented people you need if your organisation is to thrive.

Some organisations understand this well. Initiatives which support diversity and inclusion are led and managed by specialists. A key part of their brief is to put together packages of support for working parents which will keep them ahead of the competition and out in front when it comes to gender diversity.

From the business case for supporting working parents to the different ways you can help; the guide below provides you with all the resources you need to plan your organisation’s journey towards becoming a family-friendly employer.

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